NASA × Yahoo RYOT Lab. Space, in your hands.

The project

NASA has one of the most extraordinary asset archives on the planet — spacecraft, rovers, instruments, and hardware representing decades of exploration. The challenge was making those assets work in augmented reality: real-time, performant, and visually faithful to the originals.

We ran the full NASA catalogue through our established asset processing pipeline — cleaning, optimising, and preparing geometry and materials to meet the constraints of WebAR delivery. The same toolset we had refined across dozens of previous campaigns handled the heavy lifting: polygon reduction, UV unwrapping, PBR material conversion, and LOD generation, all at scale.

The processed assets were then deployed through COMPOSER, our proprietary WebAR platform — putting rovers, landers, and orbital hardware directly into people’s living rooms, classrooms, and hands. No app install. Just a link and a camera.

COMPOSER

COMPOSER was Yahoo RYOT Lab’s WebAR platform — built to take complex 3D assets and deliver them as browser-based augmented reality experiences at scale. By the time we worked with NASA, it had already served over 100 million views across major retail and automotive campaigns. The NASA collaboration was a different kind of brief: not commerce, but wonder.